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The 7th Annual Sports Power Brunch

Celebrating the Most
Powerful Women in Sports™

Join leaders, brands and changemakers on Wednesday, February 4, 2026, at the beautiful Four Seasons Hotel San Francisco for an unforgettable morning of recognition, inspiration, and connection.

Now in its 7th year, The Sports Power Brunch: Celebrating the Most Powerful Women in Sports® has become a hallmark event during sports’ biggest week — a premiere gathering of the industry’s most influential women and allies who are redefining leadership and shaping the future of sports.

Experience powerful conversations, world-class hospitality, and inspiring moments of empowerment as we honor the visionaries who continue to break barriers with a shared commitment to advancing women in sports.

Don’t miss this memorable celebration of power and purpose.

Tickets on sale October 15, 2025

this event sells out every year. Don’t miss out!

More details to be revealed soon.

SPONSORSHIP: Interested in becoming a corporate sponsor? Email us at: [email protected]

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6th Annual Sports Power Brunch 2025 Recap

Our Story

The Sports Power Brunch: Celebrating the Most Powerful Women in Sports™ is an annual sports awards event that honors prominent women in the sports industry held in each Super Bowl host city. Created by veteran sports communications and marketing executive, LaTonya Story, CEO and Founder of LPS Consulting PR, this staple event is one of the week’s premiere events garnering national media coverage on CNN, Boardroom, ESSENCE, Sports Illustrated and listed as one of the best events to attend by The Hollywood Reporter. Attendees enjoy a day filled with empowerment, inspired conversations, interactive brand activations, and networking with today’s sports, entertainment, and business industry leaders.
MEET THE CREATOR

2026 Sponsors

Diamond Sponsor

Platinum Sponsor

2025 Honorees

LEFT IMAGE: (L to R: SWIN CASH, SVP BASKETBALL OPERATIONS & TEAM DEVELOPMENT, NEW ORLEANS PELICANS; ALI KRIEGER, NWSL CHAMPION, 2X WORLD CUP CHAMPION & OLYMPIAN; DR. KIKI BAKER BARNES, COMMISSIONER, HBCU ATHLETIC CONFERENCE; DAWN APONTE, CHIEF FOOTBALL ADMINISTRATIVE OFFICER, NFL) RIGHT IMAGE: (ALICIA TILLMAN, CMO, DELTA AIR LINES)

LEFT IMAGE: (L to R: SWIN CASH, SVP BASKETBALL OPERATIONS & TEAM DEVELOPMENT, NEW ORLEANS PELICANS; ALI KRIEGER, NWSL CHAMPION, 2X WORLD CUP CHAMPION & OLYMPIAN; DR. KIKI BAKER BARNES, COMMISSIONER, HBCU ATHLETIC CONFERENCE; DAWN APONTE, CHIEF FOOTBALL ADMINISTRATIVE OFFICER, NFL) RIGHT IMAGE: (ALICIA TILLMAN, CMO, DELTA AIR LINES)

EVENT RECAP

Past
Honorees

SEE PAST EVENTS

Past Honorees

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Our Charity

Left to Right: LaTonya Story, Founder, The Sports Power Brunch and LaChina Robinson,
Co-founder Rising Media Starts, Inc. Photo credit: Ricardo Aguilera/The BIG Agency

Left to Right: LaTonya Story, Founder, The Sports Power Brunch and LaChina Robinson, Co-founder Rising Media Starts, Inc. Photo credit: Ricardo Aguilera/The BIG Agency
The event donates partial proceeds to nonprofit organizations, such recipients have included The Power of Girls, Winning Edge Leadership Academy, American Cancer Society, A10tion Foundation, student stipends, Rising Media Stars, Inc., and the Sterling Legacy Fund. Since its inception, the Sports Power Brunch has donated over $100,000. In addition, the Sports Power Brunch in partnership with Prime Video donated a basketball court called Sterling Courts in memory of LaTonya Story’s late son to the Downtown Boys & Girls Club of Southern Nevada. The court was designed and installed by Sport Court of Nevada. Microsoft teamed up with the Sterling Legacy Fund to build and create the Sterling Legacy Fund + Microsoft Foundation Esports Lab. In 2025, in partnership with Prime Video, PUMA and Original Element Foundation, an indoor basketball court was renovated and named Sterling Courts at the Lyons Recreations Center in New Orleans which was designed and renovated by Sports Floors. Microsoft and Xbox teamed up to renovate the computer lab, teen center, and makers lab.
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